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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Tending a Small Garden

June 12, 2015

I offer this posting as an important qualifier to my previous posting.

Year after year I expanded the borders of my garden. And year after year the overall quality of the garden declined.

I didn't notice at first. I failed to see as I introduced new plants that some of the older plants were struggling, or that other plants were growing without shape or direction. I didn't see that some weeds were taking hold in the original space that was receiving less of my attention than the newer space.

I am unable to miss this metaphor for school sports.

When we try to grow interscholastic athletics too large, we risk becoming incapable of maintaining the essential beauty and purity of educational athletics. Certain programs grow out of control, other programs weaken. Influences are introduced, some of which can be aggressive enough to take over the whole enterprise.

Let international, professional, major college and even youth sports grow out of control. Ours is and must continue to be a small garden, tended closely and carefully.