Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Not In School Sports
June 5, 2015
When those involved in high-profile major college sports offer advice to us in lower profile but perhaps higher principled school sports, we can quickly lose our patience.
Why, for example, would we ever listen to scheduling suggestions for high school basketball from the higher level that schedules games every day of the week, at any time of the week, anywhere on this continent or another?
These behaviors in major college basketball describe an athletic program that is orphaned from the academic mission of the colleges and universities to which they increasingly have become disconnected. We can’t let that happen to school sports.
Major college athletics is in an “arms war” of escalating costs for extravagant facilities and exorbitant coaches’ salaries. Blinded by their own ballooning budgets, college folks’ foolish suggestions for more frequent and distant high school games would increase the operational costs in the athletic departments of struggling and sometimes bankrupt school districts. We can’t let that happen in school sports.
Only when major college sports gets its house in much better order will any of its people earn the slightest right to suggest new policies and procedures for school sports. For now, much of what we see in high-profile college sports shows us what we should not do, not what we should do, in high school sports.