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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

The Complaint Department

May 26, 2015

The MHSAA office is one of the few places of business a person can telephone and still be greeted by a real live person.

Our real live person, Laura Roberts (no relation), has become a favorite of many MHSAA member school employees and registered officials because of her friendliness and command of facts. However, I recently overheard Laura say that the most frequent way she is greeted by other callers is, “I want to register a complaint.”

What is frustrating to Laura, and to the rest of the MHSAA staff, is that the caller’s complaint is so often about something the MHSAA is without authority and responsibility to fix. For example ...

  • Complaints about coaches’ decisions regarding who makes the team and who gets playing time or who is playing what position are misdirected to the MHSAA. The MHSAA does not hire or supervise any coach, and has no authority to intervene in such matters as these; yet the parents’ complaints of this type come often to the state level when they should never ascend above the local school level.


  • Complaints about officials’ decisions during the regular season are misdirected to the MHSAA. The hiring of contest officials outside of MHSAA tournaments is outside the authority of the MHSAA.


  • The same is true regarding the days and times that regular-season contests are held.


  • The same is true relative to the facilities utilized for regular-season events.


  • Complaints about student conduct or training rules are misdirected to the MHSAA. Local boards of education jealously guard their sole authority to determine and enforce rules related to drinking, smoking and good citizenship.


  • Complaints about all-state teams are misdirected to the MHSAA, which has never named a single all-state team in any sport. Sometimes it’s a media group which names these teams; sometimes it’s a coaches association; but it’s never the MHSAA which does so; and neither the media nor coaches associations answer to the MHSAA on such matters.

On these and other topics, the MHSAA is the misdirected target of daily complaints from those who want to better understand why things happen as they do in their niche of school sports. Because there are new constituents to school sports every year, it will be a never-ending test of our patience and professionalism.