Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Remarkable Student-Athletes
May 8, 2015
Every spring I have the privilege and pleasure of participating in several league or local school events that acknowledge and reward the careers of student-athletes who distinguished themselves as multiple-sport participants with very high academic grade point averages. One of those events this year was the 2015 Senior Athlete Recognition Ceremony of the Capital Area Activities Conference. It was remarkable in several ways.
It was my fourth time in attendance at the event, which started when the league was smaller and simply called the Capital Area Conference. I was the speaker at one of its first recognition ceremonies. In later years I attended as our first son, and then our second, were among the evening’s honorees. But I found the 2015 CAAC event remarkable in two other and more important ways.
First, as the Master of Ceremonies Tim Staudt read off the intended college majors of the 200 honorees (10 per school), I noticed that not one of the students had declared the intention of being an English major, which was my college major and to which I credit much of the pleasure I’ve enjoyed as a human being and the success I’ve experienced as an administrator of school sports. I’m hoping some of these 200 of the CAAC’s best and brightest – a truly impressive group – will decide or even just stumble into an English major – a place to learn how to think and to communicate.
The second remarkable feature of this remarkable group of 200 was that the number of boys almost equaled the number of girls. This almost never happens, and that has always concerned me – that boys settle for athletic achievement alone while girls strive to achieve in athletics, academics, activities and much more of what a comprehensive education has to offer.
It is extremely important to the future of our society that we demand much more of boys than we are getting. If we expect them to be productive in life and to be good citizens, husbands and fathers, boys need to learn in high school that “settling” is not sufficient and that a life which revolves around sports alone is a life that will be disappointing.