Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
No Guns in Schools
April 29, 2015
It seemed crazy to me when I first learned that “gun-free zones” really were not free of guns.
Apparently, while many school sports administrators and officials hustled to replace blank-shooting starter pistols with different kinds of devices for signaling the start of races at cross country, swimming and track events, state laws were carving out exceptions to allow other people to carry guns into those very same events.
Now there’s an effort by some to trade a ban on “open carry” in exchange for permission to carry concealed weapons onto school grounds.
We’re proud to know our colleagues at the Michigan Association of School Boards and the Michigan Association of School Administrators and the Michigan Association of Secondary School Principals are all saying “No” to any such deal.
I suspect that many of those very same school board members, superintendents and principals are gun owners. But they also seem to appreciate that “gun-free” should mean what it says; that except for law enforcement personnel in the exercise of their official duties, guns have no place in our schools or at school events.