Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
The Character Network
March 6, 2015
“You can go other places to try to become a better athlete, but there’s no better place to become a better person than high school sports.”
There’s a hint of hyperbole in that statement, but it’s the sincere sentiments of one with an important dual perspective.
These are the words I heard spoken last month by Robert Rothberg, father of a high school senior who just completed her high school volleyball career. He is also chief executive officer of the NFHS Network that is producing thousands of high school events so family, friends and fans can follow their favorite local athletes, just like his daughter.
Like high school sports, the NFHS Network is for the masses, not merely the elite. Interscholastic athletics provides competition and character building opportunities for students of diverse sizes, shapes and skill levels; and the NFHS Network provides coverage that is just as diverse – from the local subvarsity and varsity level sponsored by schools of all types in all parts of almost all states, to many of the culminating state championship events.
To peek in on the network that focuses on character more than characters, go to MHSAA.tv.