Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Bowl Games Are Bad
October 6, 2014
The idea to conduct one or more high school football bowl games in Florida in late December is a bad idea on every possible level of consideration. The idea will triumph only if greed trumps good sense.
A misguided marketing firm is trying again, this time attempting to bribe schools and state high school associations to bend or break their rules. A national media chain is trumpeting the plan to give some legs to its foolish national rankings. So there is some buzz about the plan, but no brains.
At a time when concerns rage for excessive head contact and concussions in football, no responsible party would for a single second think seriously about adding more football practices or games for school-age players.
Well before late December, high school football has ended, and winter sports are well underway with practices and competition that are far more important than several more weeks of practice and another game of football.
How could we ever allow one team to have an extra month more of football practice than all others? How is that fair to all the other football teams?
The answer is that it’s not fair to the football programs of other schools; it’s not fair to the other sports at the school involved; and it’s not healthy for the football players involved.
A misguided marketing firm is trying again, this time attempting to bribe schools and state high school associations to bend or break their rules. A national media chain is trumpeting the plan to give some legs to its foolish national rankings. So there is some buzz about the plan, but no brains.
At a time when concerns rage for excessive head contact and concussions in football, no responsible party would for a single second think seriously about adding more football practices or games for school-age players.
Well before late December, high school football has ended, and winter sports are well underway with practices and competition that are far more important than several more weeks of practice and another game of football.
How could we ever allow one team to have an extra month more of football practice than all others? How is that fair to all the other football teams?
The answer is that it’s not fair to the football programs of other schools; it’s not fair to the other sports at the school involved; and it’s not healthy for the football players involved.