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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

A Leading Official

July 29, 2014

For more than a decade, Mark Uyl has been the MHSAA’s leader of service and support to officials. Mark’s calm demeanor and subtle sense of humor have much to do with his successful leadership of what we sometimes call “the complaint department;” but because he has been both, Mark has a good feel for and the respect of both school administrators and officials.

Since joining the MHSAA staff in January of 2004, Mark has continued to referee college football and baseball. Last month Mark worked the NCAA College World Series in Omaha which had been a long-time goal for this still very young man.

This week Mark ascends to chair of the board of directors of the National Association of Sports Officials (NASO).

It’s clear that Mark has as fine a reputation nationwide as he enjoys here in his home state.