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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Opportunities Abound

February 2, 2018

This weekend – for the 23rd time – the Michigan High School Athletic Association will host its Women in Sports Leadership Conference. The event is Feb. 4 and 5 at Crowne Plaza Lansing West.

Featured speakers are USA National Volleyball Team member Alisha Glass, who starred at Leland High School; University of Michigan’s Carol Hutchins, the winningest coach in NCAA softball history; and Michigan State University Women’s Volleyball Coach Cathy George, who is just off a season when the Spartans reached the NCAA Elite Eight.

But the real juice for this inspiring event is the energy of 550 students and the investment of our schools’ coaches and administrators to facilitate the attendance of these students.

Students will learn leadership skills for today and be exposed to a variety of career opportunities in athletics. Sports in general and school sports in particular continue to have far fewer female contest officials, coaches, administrators and athletic trainers than we need. This weekend’s program is another effort to inspire change.