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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Silence is Golden

July 2, 2013

During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Oct. 22, 2010.

A minor repair to a vocal cord forced me into 48 hours of silence recently.  I rather enjoyed it and, frankly, was a little sorry to see it end.

You see, when you can’t talk, you’re forced to listen; and when you can’t talk, you’re more inclined to think.  Not “think before you speak,” just think.

I’ll spare you the time spent counting my many blessings, as well as the time worrying about a few family matters. But I’ll share with you some thoughts I had about our common ground, that is, school-sponsored sports in Michigan.

I believe the future of school sports hangs in the balance of how we respond to the financial pressures local programs now experience.  It worries me that too many responses are putting local programs on a course that will fundamentally and forever knock school sports off the course of educational athletics.

  • We are mistaken if we believe a $225 participation fee to play JV tennis doesn’t change the nature of JV tennis.
  • We are mistaken if we believe that a competitive athletic program, with high emotion and risk of injury, can be administered by inexperienced or part-time athletic administrators without clerical and event supervision assistance.
  • We are mistaken if we believe that we can operate educational athletics without our coaches involved in ongoing education regarding the best practices of working with adolescents.

It isn’t educational athletics if the program does not promote broad and deep participation and does not have expert leadership and coaching.

 That is what I thought about.  And what I intend to speak about.