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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

How Much is Too Much?

April 26, 2013

Everybody acknowledges it’s a different world today, that school sports are not the only game in town anymore. Many people also recognize that well-intentioned rules to curb excesses and abuses in school sports not only do that, but also tend to drive student-athletes to non-school coaches and programs.

Every other year or two for the past dozen years or more there has been a tweaking of rules – nothing radical – addressing what can occur out of season between school coaches and their student-athletes.

We’ve been slow to change, worrying that if we go too far too fast, we might change too much of what shouldn’t change and never be able to change it back.

This is a difficult and defining topic we must keep before us.  How much activity we allow out of season, or don’t allow, affects the nature of educational athletics in Michigan.  Both our actions to date, as well as our inactions, have already shaped our scene, for better or worse; and both will continue to do so.