Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Hit Again

April 1, 2013

Education reform needs a Mulligan.  A do-over.  The opportunity to go back to “Go” and start over.  For example . . .

  • Back to a time before the attack on neighborhood schools closed those schools and contributed to neighborhood collapse and community disconnect.
  • Before suburban schools were allowed to prey on and profit from an urban school’s misfortunes.

  • Before large buses lumbered down narrow residential lanes to transport our littlest learners from the shadow of their local school to another across town, where all the other littlest students were gathered for more “cost-effective” education.

  • Before schools shuffled off low-achieving students to alternative schools in order to elevate their ranking on standardized test scores.

  • Before teachers based their lessons more on test preparation than learning.

  • Before education re-segregated through specialized charter schools with non-inclusive curricula.

  • Before public schools were barred from beginning their instructional days before Labor Day, or whenever their community thought it best for the education of its students.

  • Back to a time when pedagogy more than politics planned and delivered education.

 Let’s tee it up and hit again.