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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Misspent Money

January 12, 2018

Editor's Note: This blog originally was posted July 15, 2014, and the message is worth another read.

It is not news to us, but it makes more waves when others report it.

William Hageman of the Chicago Tribune reported last month on a study from Utah State University’s Families in Sport Lab that found “the more money parents spend on youth sports, the more likely their kids are to lose interest.”

A Utah State researcher explains the connection: “The more money folks are investing, the higher pressure kids are perceiving. More pressure means less enjoyment. As kids enjoy sports less, their motivation goes down.”

Hageman exposes the folly of parents’ justification for their financial outlay – increasing their child’s chances for a college scholarship. Hageman says “a look at the numbers shows they (parents) may be deluding themselves.”

He cites NCAA statistics that only two percent of high school athletes receive athletic scholarships; and we have to add that many of those are not “full-rides.” The average scholarship covers less than half the cost of an in-state college education for one academic year.