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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

We’ve Got This Right

March 1, 2013

This year's Super Bowl was an occasion for an unusual amount of commentary on the state of football safety, especially concussions.

One group called on state high school associations and football coaches associations to eliminate contact outside the defined interscholastic season.  That would mean spring football practice, and during summer leagues and camps, and at all-star games.

Michigan is one of a large majority of states where schools do not allow spring football practice.  Michigan is one of a minority of states where schools do not allow contact at summer camps, for which we are often criticized by out-of-state camp promoters.  And Michigan is one of a smaller minority of states where schools prohibit students, coaches, officials and administrators from being involved in all-star games involving undergraduates.

While we are well ahead of the curve on out-of-season contact policies, we are in the mainstream of state high school associations studying what the appropriate limits should be on contact during early season football practice and throughout the remainder of the season.  We have a task force that appears headed toward recommending that the Representative Council prescribe only one contact session per day during early season practice and only two contact practices per week after games begin.

There will be other ideas percolating and then simmering with these before any are proposed to the MHSAA Football Committee and Representative Council.