Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Conduct Unbecoming

December 21, 2012

We had some of the most exciting games ever – and a couple of “instant classics” – but as I watched the MHSAA Football Finals at Ford Field in late November, I sensed a loss of something schools have successfully preserved until now.  It is this:

While first the NFL and then the NCAA have allowed showboating behavior on the field, high schools have not ... until recently, it seems.

At the high school level we have penalized sack dances and end zone prances ... until now, apparently.

I am so disappointed – embarrassed, really – that coaches and officials are allowing players to strut and point after touchdowns and tackles and to demonstratively wave their arms to signal incomplete passes.  Drawing attention to themselves.  Disrespecting opponents.

Such behavior has no place in educational athletics; and it’s time we address it. Before it’s so much a part of school sports culture that we cannot.