Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Newcomer Wisdom

November 20, 2012

A group I work with in my spare time, the Refugee Development Center, sponsored a team in a local youth soccer league.  Appropriately, the team’s nickname is “Newcomers.”

It took the team most of the season to score a goal; and it was in its final game of the season that the team earned its first victory.

After one game, I was enlisted to transport three players to their residences.  All three were Napali.  I used this time to ask their opinions about the education they were receiving in the local public school.

They had no objection to the content of the courses, but criticized the conduct of their classmates.  They cited a lack of respect for teachers, and a lack of discipline.  They had experienced the discipline of the stick in their homeland, and believed it would be helpful to classrooms in the US.

These young newcomers also noted that their instructional day in Nepal was almost two hours longer, plus they were in school a half-day on Saturdays.

From this conversation I was once again impressed that much of what has been done in attempts to improve public education has overlooked the obvious:  stronger discipline and longer days.  Most of what we do in US public education is the envy of the world.  What people from other countries wonder about is the lack of discipline and time on task. 

Empowering and supporting teachers’ discipline and increasing the length of the school day and year are not sexy solutions to what ails public education.  They are just simpler answers mostly overlooked.