Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Standards Promote Value

October 29, 2012

I can’t speak for every state, but it is probably true for most states, that (1) no school is required to provide a program of interscholastic activities – such are not curricular activities; and (2) participation in voluntary interscholastic competitive activities is a privilege offered to those who meet standards of eligibility and conduct of the school and standards of ability for the activity involved.

It is not a liability but an asset of competitive interscholastic activities that they are not co-curricular, but extracurricular – voluntary programs with extra standards, extra requirements, extra expectations.

We don’t need to sell the public on the value of participation; they desperately want their children to participate, and they will even sue us for the opportunity.  What we have to do is sell the public on the value of the standards we maintain for participation.

Much of the value of school activities results from the standards of school activities.  Many of the benefits of school activities accrue from the requirements of school activities.  Raise the bar, raise the value.  Lower the bar, lower the value.

Activities are much less capable of doing good things for kids and good things for schools and their communities where there are lower standards of eligibility and conduct.  It’s the difference between interscholastic and intramural, between tough and easy.  It is because schools have raised the bar for interscholastic activities that these programs have value to students, schools and communities.