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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Failing Boys

July 9, 2012

In the autumn of 2002, I included the following statement in a longer editorial in the MHSAA Bulletin:

“Year after year I go to league and conference scholar-athlete awards banquets and see girls outnumber boys by wide margins:  54 girls to 33 boys honored at a March event in mid-Michigan is typical of what has occurred many places over many years.

“Year after year, I attend senior honors programs and see girls outnumber boys:  147 awards to girls versus 70 awards to boys honored at a May event in mid-Michigan is typical.

“Look at these figures from the National Federation of State High School Associations:
 
• “68.3% of vocal music participants are girls.
• 66.4% of participants in group interpretation speech activities are girls.
• 63.3% of participants in individual speech events are girls.
• 62.7% of orchestra members are girls.
• 61% of dramatics participants are girls.”

Nothing since that time has changed my opinion that schools and society at large are expecting far too little of boys.  It’s as if boys get a free pass from high expectations if they do sports and don’t do drugs.  Far too little is asked of far too many of our male students.

Now add this to the story:  There is a growing body of research that supports the premise that while high school sports participation is great for girls, it’s actually bad for high school boys.  Bad because it leads to lower participation in non-athletic activities, lower achievement in the classroom, and lower scores on measures of personal conduct and character than their female counterparts.

Males are dropping out of high schools at higher rates and enrolling in colleges at lower rates than females.  They’re abusing drugs at higher rates than females, and males are committing both violent and petty crimes at much higher rates than females.  Could much of this be linked to the low expectations we have for high school students?  Isn’t it time for organized advocacy on behalf of boys?