Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

The Good Old Days?

June 12, 2012

In the 1950s, high school football crowds were often larger than today, and schools’ quirky gyms were never more packed with partisans.  Local newspapers (more numerous then) and radio stations (far fewer then) never gave school sports a greater percentage of column inches or air time than in the 1950s.  Therefore, one might pick a school year in the mid 1950s as the peak of prominence for school sports in America. 

That would be true if you were a boy, and a boy who played one of the few sports sponsored by schools compared to the diverse offerings of 50 to 60 years later.  However, if you were a girl, and even for many boys, there wasn’t much in the way of school sports in which to participate in the so-called heyday, the “good old days,” of high school sports.

If we judge the effectiveness of school sports programs more on the basis of participation than game night attendance, then today’s programs – where many more students participate in a wider variety of activities – are a much healthier and much more educationally sound enterprise than five or six decades ago.  And actually, there are also more spectators today; they’re just dispersed over more venues, sports and levels of teams today than in the 1950s.

More students in a wider variety of sports, supported by more spectators.  By these measures, a better program today than existed a half-century ago.