Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Best Practices

April 10, 2012

For decades, football has had the greatest participation among high school sports.  In recent years it’s become the greatest spectator sport as well. Today, MHSAA Football Playoff revenue exceeds that of Boys and Girls Basketball Tournaments combined. And if I ever want to generate comments to a blog, all I have to do is mention football.

I can write either the most inspired or inane words about most topics, and not generate a comment.  But mention “football,” and opinions come fast and usually furious.

So it was with my eyes wide open that I challenged some “sacred cows” in my posting of March 20, questioned some of the standard operating procedures of high school football practice, and predicted that we will soon be making some changes in the sport I played through four years of college and coached in high school and to which I owe more of my character development than any other sport.  I knew some readers would call me out of date and out of touch, knowing nothing of my past or my passion.

I knew some readers would challenge any comparison made with college and professional players, asserting that older players need fewer practices with less contact because they already have the skills and techniques of blocking and tackling.  However, they miss the fact that it is the younger and still growing body that needs more care and caution, not less.  Less hitting, not more.  More heat and humidity acclimatization, not less.

I knew some readers would complain about diminishing time to develop young players, overlooking the proliferation of camps, clinics, combines, 7-on-7 leagues and the like which have improved skills and conditioning for many athletes prior to the official start of practice.  If that were not true or if we would dial down the out-of-season demands, then I might not join the amassing advocates for reduced in-season practice demands.  But sadly, it is true; coaches already have these kids year-round.
 
On the same day that I posted predictions of changes for football practice policies in Michigan, including more days before pads and fewer days with double sessions, the Georgia High School Association adopted policies that did just that, requiring five days of practice before the first with full pads and prohibiting two-a-day practices on consecutive days.

Such changes reflect the growing body of evidence regarding “best practices” for high school football, including the recommendations of the American Academy of Pediatrics, the Centers for Disease Control and Prevention, and the National Federation of State High School Associations.  This train has left the station; and Michigan should be an early stop, an early adopter of practice policies modifications.  We put our players, coaches and selves in peril if we ignore the evidence.

I’m embarrassed to say that for too long I avoided this topic because I knew it would bring ridicule.  Then recently, a young but experienced head football coach told me that these are the kinds of changes that football needs.  Needs to keep the game attractive to kids; and needs to keep the game safe for kids.