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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Politics and Sports

April 3, 2012

The acrimonious, winner-take-all GOP presidential primary and a premature posturing for the general election campaigns in the fall caused Portland (OR)-based author Tom Krattenmaker to write in the March 26, 2012 USA Today:  “Many of us seem to engage in politics the same way we follow sports:  What strategy will it take for my team to stick it to the opponent . . . ?”

It saddens me to see that analogy.

If that’s the general opinion of sports in America, sports is failing its purposes, which at higher levels is to entertain the public, at lower levels is to provide for recreation and better health, and at our level is to help educate students.

If at all these levels, we do not find willing respect for excellent efforts and execution and graceful sportsmanship in winning and losing, leaders of sports on all levels are failing their principal duty.  If stick-it-to-them strategy is the prevailing theme of the enterprise of sports at any level, that enterprise is worthless, or worse.