Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Don’t Look Back

November 23, 2011

In August of 1986, at the end of the one week of overlap between the previous MHSAA executive director, Vern Norris, and the start of my tenure, I found an envelope on my desk from Mr. Norris that read:  “No words of advice.  Just make your decisions and don’t look back.”  That’s Lesson No. 5 of six in this series of blogs.

In our work, time is of the essence.  We don’t have the luxury of long deliberations.  The next game may be today; the next round of the tournament tomorrow.

In our work, staff is limited.  We don’t have subpoena power.  We have few staff spread thinly over many responsibilities.

In our work, because it’s in a competitive arena, people are sometimes disingenuous.  Some have personal agendas, impure motives sometimes. They care who wins and loses; we don’t.

And most people have miserable memories.  I’m skeptical that people recall well the details of events; and people are even worse when recalling details of conversations.

So, in our work, we make one more call and then, with good intentions and reliance on rules, we get on with the decision and try not to look back.

It’s hard to do, but a good deal healthier if we can.