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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Help Wanted

November 22, 2011

You probably wouldn’t be much attracted to a “Help Wanted” posting in the classified ads of your local newspaper that read:

Help Wanted!
Long hours. Late nights.  Low pay.
Frequent criticism.

Almost every paid or volunteer position associated with local school sports would fit that description.

And yet, legions of people enlist in service to school sports each and every year.

Many do so because their own kids are involved as participants. Many others do it “to give back” to a program that provided them so many benefits as a participant years before.

I commend to your reading the Winter 2011-12 issue of benchmarks now online which features a very few of the very many people who have answered this “Help Wanted” call.  We are thankful for them all.