Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Fixing Things

October 6, 2011

Leaders of schools and school sports have rarely been asked to do more with less than is demanded of them today.  Their plight has brought back to my memory that many years ago, a pastor from North Carolina, Stephen M. Crotts, told this story – one that I’ve kept in my files, and in my heart, ever since.  He said:

I started my ministry in Charlotte County, Virginia.  And there was a deacon in the church there named Harvey Milton who ran a seed and feed store in Drakes Branch.  Harvey and his wife Margaret sort of adopted me and helped me along during those first tentative years of the ministry.

I remember one day after I’d been there nearly three years.  I was struggling with trying to do too much, trying to keep everybody happy, trying to fix all the hurts.

I stopped by to see Harvey at his business and found him hunched over the back door replacing a broken hinge.

“What are you doing?” I politely inquired.

“Well, Stephen,” Harvey intoned, “there are four kinds of broken things in this world.  There are those things that are broken that if you just leave them alone they’ll fix themselves.  Then there are those things that are broken that are none of my business.  It’s up to somebody else to fix it.  Then there are those things that are broken that only God can fix.  And finally, there are those things that are broken that can be fixed and it’s my job to do it.  And this door is one of them.  And that’s what I’m doing . . . fixing this door.”

Stephen finished by saying this:  “When urgent calls, opportunities, pressure, criticism and thoughts of all I could be doing come, those words help me sort my duty.”

Perhaps those words will help you too.