Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Football Antics

November 7, 2017

The National Football League was sometimes criticized for being the “No Fun League” when it enforced rules that tended to discourage sack dances and end zone prances by its players. Recent relaxation of the NFL’s rules of decorum has brought a return of ridiculous behaviors.  

Not only are the behaviors immature, they are usually inappropriate for circumstances. A defensive lineman whose team is trailing by three touchdowns celebrates a rare tackle for a loss by marching around and pounding his chest. A running back whose team is behind by four touchdowns draws attention to a first down by strutting and pointing toward the goal line. A player who scores a touchdown celebrates like he’s never reached the end zone before.

Such behavior is penalized at lower levels. Why is it that the oldest players are allowed to act most childishly?

Attending our high school football games – watching players hand the ball to the official rather than spike it to the ground and dance all around after scoring – has been refreshing. Watching players return to their team huddles without drawing attention to themselves has been reassuring.

Our games are teaching respect and civility and team spirit at a time when America is in desperate need of those values.