Student-Centered Sports
November 1, 2013
We boldly, unapologetically and repeatedly state that interscholastic athletics are different than sports programs on any other level by any other sponsor – different because these programs are school-sponsored and, to an extent like no other, student-centered. But what does that really mean?
The easier to describe – school-sponsored – means that interscholastic athletics are conducted by schools themselves. They are administered under the auspices of boards of education, with responsibilities delegated to administrators, and then to coaches, who are closely supervised by those administrators under the broad policies and procedures approved by their local boards of education.
The more difficult to describe – student-centered – means that our orientation starts with students. We think first about how many we can include, not how many we exclude. We adopt rules not to be elite but to enhance the experience for students, knowing that the higher the standards we establish for eligibility and conduct, the greater the benefit to the students, their schools and the surrounding community.
In a student-centered program, thought is given not only to the students who want exceptions to rules, but also to the other students who would be displaced if those exceptions were made.
In a student-centered program, we consider the whole child and all the children.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.