Student-Centered Sports

November 1, 2013

We boldly, unapologetically and repeatedly state that interscholastic athletics are different than sports programs on any other level by any other sponsor – different because these programs are school-sponsored and, to an extent like no other, student-centered. But what does that really mean?

The easier to describe – school-sponsored – means that interscholastic athletics are conducted by schools themselves. They are administered under the auspices of boards of education, with responsibilities delegated to administrators, and then to coaches, who are closely supervised by those administrators under the broad policies and procedures approved by their local boards of education.

The more difficult to describe – student-centered – means that our orientation starts with students. We think first about how many we can include, not how many we exclude. We adopt rules not to be elite but to enhance the experience for students, knowing that the higher the standards we establish for eligibility and conduct, the greater the benefit to the students, their schools and the surrounding community.

In a student-centered program, thought is given not only to the students who want exceptions to rules, but also to the other students who would be displaced if those exceptions were made.

In a student-centered program, we consider the whole child and all the children.

Guarding the Gate

February 24, 2012

More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.

Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.

And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.

We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.

As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content:  i.e., schools.

Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.

So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.