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Teaming Up

February 21, 2012

Try as I might, and no matter how much I practiced, I never became comfortable going to my left as a high school basketball player. I feel the same way about some of this job I have today.

If I’m asked a question about student eligibility, my response is usually quick and confident. The topic is in my wheelhouse, my comfort zone, my right hand.

But when I need to make a decision about information technology, a subject that didn’t exist when I started in this work, I need much more time and I’m more tentative with my answers. And it feels like I’m dribbling with my left hand.

Unfortunately, as time goes by, I’m faced with more questions that are in my area of weakness than my area of strength. It’s just the way the world works today, with everything tied into or revolving around technology.

Fortunately, we’ve assembled a team at the MHSAA office that includes staff for whom technology is not a thing. It just is. Like the air they breathe. They are as instinctive with their advice about technology as I am about the transfer rule.

Gratefully, there’s room for both of us in a modern enterprise serving traditional values.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates