Teaming Up
February 21, 2012
Try as I might, and no matter how much I practiced, I never became comfortable going to my left as a high school basketball player. I feel the same way about some of this job I have today.
If I’m asked a question about student eligibility, my response is usually quick and confident. The topic is in my wheelhouse, my comfort zone, my right hand.
But when I need to make a decision about information technology, a subject that didn’t exist when I started in this work, I need much more time and I’m more tentative with my answers. And it feels like I’m dribbling with my left hand.
Unfortunately, as time goes by, I’m faced with more questions that are in my area of weakness than my area of strength. It’s just the way the world works today, with everything tied into or revolving around technology.
Fortunately, we’ve assembled a team at the MHSAA office that includes staff for whom technology is not a thing. It just is. Like the air they breathe. They are as instinctive with their advice about technology as I am about the transfer rule.
Gratefully, there’s room for both of us in a modern enterprise serving traditional values.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.