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Thinking Inside The Box

October 5, 2012

Praise is often heaped upon the innovative person who thinks “outside the box.”  But thinking “inside the box” is equally praiseworthy.

By this I mean doing the essentials better.  I mean remembering our first and fundamental reasons for being, and delivering the very finest services that support those purposes.

It is possible that by thinking outside the box, some organizations forget about their reasons for being; and in interscholastic athletics, we would be well served to think inside the box.

In sports we learn we must compete within the confines of end lines and sidelines.  Go beyond the boundary lines and you’re out of play, where you can’t score and can’t win.

If school sports will secure a victory for its future – meaning, school sports continue to be a tool for schools to reach and motivate young people in an educational setting – it will not occur from out of bounds.  It will occur because we stayed within prescribed boundaries:  local, amateur, educational, non-commercial, sportsmanlike and physically beneficial.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.