Travel Bug
November 2, 2012
International trips for U.S. youth sports teams is a big business. Sometimes the target is school sports teams; and sometimes those schools and communities get foreign travel fever.
While I have nothing against international travel – in fact, it’s a hobby my wife and I enthusiastically share – I caution against international trips for teams or individual athletes.
Sometimes the competition is badly matched. Sometimes our teams encounter and are routed by another country’s “national team.” More often, our teams encounter poorly organized events and weak, thrown-together opposing teams and substandard venues. But that’s not the major concern here.
Several years ago, a Michigan community spent $23,000 to help send 20 baseball players from three of its high schools to participate overseas. That’s nice, but the school district didn’t have a junior high baseball program; and I wondered if the community fundraising might not have been used to provide new opportunities for more student-athletes.
About the same time, there was an effort to fund one basketball player from each of a league’s schools to compete in an international basketball tournament. The cost was $2,200 for each student; and again I wondered if those communities might not have uses for the money that could provide benefit to more student-athletes.
Why do we spend thousands on a few when the same amounts of money could restore or expand opportunities for many? Why do we focus on the fortunate few while the foundations of our programs rot through eliminated junior high programs and pay-for-play senior high programs?
No one can argue that some of these trips do some of our students some good. But do they offer enough good for the few at a time when many students aren’t being offered even the basic opportunities of interscholastic athletics?
Local leadership should say “No” to requests to support expensive international trips. There’s need for them to put more into the foundation of our programs and less into foreign travel.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.