Volleyball Faceoff
July 14, 2015
The leadership of school-sponsored sports found itself face to face with “the enemy” recently.
The 96th Annual Summer Meeting of the National Federation of State High School Associations overlapped dates and shared hotels, restaurants and sidewalks with the USA Volleyball 2015 Girls Junior National Championships during late June and early July in New Orleans.
This mega-tournament drew fields of 24 to 72 teams in each of 30 divisions, with each of the approximately 1,000 teams paying from $650 to $900, providing an attractive payday for USAV. In addition, this was a dreaded “stay and play” tournament that required teams to book rooms at the designated hotels that provided kickbacks to the organizers.
USAV raked in the dollars which the parents I spoke to seemed only mildly distressed to pay because they had bought into the fantasy that this sort of extravagance is necessary to help their daughter reach the “next level.”
Next level? Some of these parents couldn’t even find the next court for their daughter’s match among the 80 courts on which competition was held, and missed parts of matches they had paid hundreds of dollars in club and travel expenses to attend. This was about quantity of teams, much more than quality of experience.
And what, after all, is the next level for a girl playing on an “Under 13 Team” ... Under 14?
If the “next level” means college volleyball, then parents haven’t been told of the lottery-like odds they face. Making any college team that offers any financial aid based on volleyball skill is a mere fantasy for almost every girl and it’s a futile strategy for those parents to fund their daughter’s college education.
In sharp contrast, I’m reassured that we’ve got it right in school-based volleyball, where the focus is on scholarship in high school, not athletic scholarships to college; on learning in many practices more than competing in many tournaments; on local events, not national travel; where MHSAA tournaments are free to enter, and matches are conducted one at a time on the arena’s one and only court, with the school’s student section cheering the team on.
The 96th Annual Summer Meeting of the National Federation of State High School Associations overlapped dates and shared hotels, restaurants and sidewalks with the USA Volleyball 2015 Girls Junior National Championships during late June and early July in New Orleans.
This mega-tournament drew fields of 24 to 72 teams in each of 30 divisions, with each of the approximately 1,000 teams paying from $650 to $900, providing an attractive payday for USAV. In addition, this was a dreaded “stay and play” tournament that required teams to book rooms at the designated hotels that provided kickbacks to the organizers.
USAV raked in the dollars which the parents I spoke to seemed only mildly distressed to pay because they had bought into the fantasy that this sort of extravagance is necessary to help their daughter reach the “next level.”
Next level? Some of these parents couldn’t even find the next court for their daughter’s match among the 80 courts on which competition was held, and missed parts of matches they had paid hundreds of dollars in club and travel expenses to attend. This was about quantity of teams, much more than quality of experience.
And what, after all, is the next level for a girl playing on an “Under 13 Team” ... Under 14?
If the “next level” means college volleyball, then parents haven’t been told of the lottery-like odds they face. Making any college team that offers any financial aid based on volleyball skill is a mere fantasy for almost every girl and it’s a futile strategy for those parents to fund their daughter’s college education.
In sharp contrast, I’m reassured that we’ve got it right in school-based volleyball, where the focus is on scholarship in high school, not athletic scholarships to college; on learning in many practices more than competing in many tournaments; on local events, not national travel; where MHSAA tournaments are free to enter, and matches are conducted one at a time on the arena’s one and only court, with the school’s student section cheering the team on.
In Others’ Words
August 22, 2014
I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.
This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...
- Out-of-season coaching rules
- Junior high/middle school programming
- Health and safety mandates