War Stories

May 25, 2012

I recently returned from a national meeting of my counterparts – an annual gathering where legal and legislative topics are on the agenda. With increasing frequency, the business aspects of the gatherings are sidetracked by “war stories,” as my colleagues relate the latest attacks on their organizations by media, legislators, lawyers, parents and others as these good leaders assist their member schools in regulating interscholastic athletics. 

It is well known that respect for authority figures and organizations of all kinds has been slipping for decades; and there are many reasons for it.  What has made the decline even more apparent is the Internet where people can communicate with more speed and less consequence than before.

It is well studied that appropriateness of tone and language diminishes as one moves from face-to-face meetings, to telephonic conversations, to traditional letters, to emails, texts and Twitter.

People will usually research topics and learn more about the complexities of an issue before meetings and use dialogue to come to consensus during conversations.  They will be more circumspect and contemplative in correspondence (which means, literally, an exchange of letters).  But they will not hesitate to make assertions and cast aspersions without any factual basis in brief, one-sided email or social media comments; which usually adds nothing but acrimony to the issue.

Perhaps by being the No. 1 user of social media among the nation’s state high school associations, the MHSAA has made the problem worse.  Perhaps by being the only state high school association executive director in the country to blog, I’ve also added to the problem.

Sports, after all, is not a subject that often suffers from too little communication.  Perhaps, at least sometimes, it suffers from too much quantity and too little quality.

Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.