The Western Way

September 29, 2015

When he was in elementary school, my younger son Luke often traveled with me on MHSAA business. Today, Luke is living in Shanghai, China, where he is the principal of an elementary school for Chinese children.

The parents of these Chinese children want their youngster (it’s usually an only child) educated in the western way so the child can get into a western high school and college.

Those parents want their children speaking English. But much more than that, they want their children thinking critically and creatively. And they want their children engaging in extracurricular programs that teach teamwork and leadership.

Those parents want the kind of schools we operate in Michigan. They want the kind of programs we offer here.

We educate the whole child; and the whole world wants what we do.

Not only that – unlike most of the rest of the world, we not only educate the whole child, we educate every child. Most other countries don’t even try.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.