What Kind of Person?
November 30, 2012
The Nov. 12, 2012 issue of Fortune magazine asked 21 high-profile people from all walks of life for the one piece of wisdom that got them where they are today. The responses were typical tripe . . . except from Scott Griffith, Chairman and CEO of Zipcar. Griffith said he received this advice from his brother 15 years ago:
"You have to think about what kind of person you want to be when you’re done with this experience. Think about coming out of this a different person than you go in.”
Mr. Griffith got this advice shortly after he was diagnosed with stage 2 Hodgkins lymphoma. But he came to see how this advice could be applied to any challenge – positive or negative – in his or anybody else’s life.
Think how different things would be if Pete Rose had asked this before betting that he could get away with gambling during his Major League Baseball career; or if Mark McGwire, Roger Clemens or others had asked it before the start of their steroid-stained MLB careers.
Which takes me to more recent fallen heroes: Lance Armstrong, and Generals David Petraeus and John Allen. All three have done so much that is so good, most of which has unraveled with their ruined reputations.
If they had only asked, “What kind of person do I want to be when I’m done with this experience?”
They have come out of their experiences different than they went in, but not at all as they had hoped.
We used to say, “No good deed goes unpunished.” It’s also true these days that no bad deed goes undiscovered.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.