Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
The Other Mr. Forsythe
August 8, 2017
The modern world is quick to dismiss pioneers who paved our way, but it would be wrong to diminish the accomplishments of those who gave form and function to school-sponsored sports in Michigan.
It was a time when travel was arduous and communications were slow. A time when the fundamentals of sports we take for granted today were being determined. A time when the basic rules of competition and eligibility we have today were being developed.
No single person has done more than L. L. Forsythe to shape school sports in Michigan, and the nation. This is Lewis L. Forsythe, not Charles E. Forsythe, the first and longest-serving executive director of the Michigan High School Athletic Association.
In 1918-19 and again in 1923-24, L. L. Forsythe served as president of the MHSAA’s predecessor organization, the Michigan Interscholastic Athletic Association, which operated from 1910 to 1924. He served on its board of control from 1921 to 1924.
When the MIAA gave way to the MHSAA in 1924, L. L. Forsythe was elected president of its Representative Council, and he served unpaid in that position for 18 consecutive years (1924 to 1942).
L. L. Forsythe served on the Executive Committee of the newly forming National Federation of State High School Associations from 1922 to 1940, and was the young national organization’s vice-president for 15 of those 18 years.
During these years, the MHSAA commenced state tournaments in seven sports and the National Federation ended national high school tournaments in all sports. Playing rules moved from a local hit-and-miss process to a national system that emphasized standardization and safety. Much that we do routinely now was a matter of first impression then.