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Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.

5 Questions for 8-Player Football

April 10, 2017

The 2017 8-Player Football Playoffs will be conducted over four weeks in two divisions of 16 teams each for the 60-plus teams sponsored by Michigan High School Athletic Association Class D schools.

That much was decided by the MHSAA Representative Council on March 24.

There are five questions (at least) that the Council still must answer:

  1. How should teams qualify? Since the first 8-player tournament in 2011, teams have qualified by playoff point averages – the 16 highest qualified for the tournament. Should this be changed to a system of automatic qualifiers on the basis of wins, plus additional qualifiers on the basis of playoff points to complete the field – like the 11-player tournament operates?

  2. When should divisions be determined? Should it be in late March when division breaks for other “equal divisions” tournaments are set? Or should divisions be determined nearer the start of the season – say, September 1 – so all late additions, deletions, and cooperative program changes can be factored in before the two divisions, based on enrollment, are determined?

  3. Where will the championship games be played? Should the Council designate a doubleheader at the Superior Dome in Marquette so the MHSAA can focus all its resources on one climate-controlled facility? Or should two sites be designated now (perhaps the Superior Dome in Marquette and Legacy Field in Greenville), and the specific games and times assigned as the playoffs progress in an attempt to reduce travel times for teams and spectators?

  4. Should the maximum enrollment for the 8-player tournament be the moving target of the Class D maximum (203 in 2017) or a fixed number – for example, 215, the Class D maximum in 2011 when the 8-player tournament began? This decision could be deferred to the Council’s meeting in December.

  5. Should there be a “grace period” for schools that are eligible for the 8-player tournament one year but have enrollments that exceed the 8-player limit the next year – for example, eligible only the following year and only if the enrollment does not exceed the 8-player enrollment limit by more than 12 students? This decision could also be delayed to the December meeting of the Council.

As our excitement builds for the expanded 8-player tournament, so do the questions.