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Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.

Eight-Player Options

March 10, 2017

Put this in the category of “No good deed goes unpunished.”

In 2011, the MHSAA provided an additional playoff for Class D schools sponsoring 8-player football. This helped save football in some schools and helped return the game of football to other schools. But now that the number of 8-player programs has expanded from two dozen in 2011 to more than 60, there are complaints:

  • Some complaints come out of a sense of entitlement that all final games in both the 8-player and 11-player tournament deserve to be played at Ford Field.

  • Some complaints come from Class C schools whose enrollments are too large for the 8-player tournament. Class C schools which sponsor the 8-player game have no tournament at all in which to play, regardless of where the finals might be held.

  • Some complaints come from Class D schools which protest any suggestion that Class C schools – even the smallest – be allowed to play in the 8-player tournament.

There are now three scenarios emerging as the most likely future for 8-player football:

  • The original plan ... A five-week, 32-team tournament for Class D schools only, with the finals at a site to be determined, but probably not Ford Field.

  • Alternative #1 ... Reduce the 11-player tournament to seven divisions and make Division 8 the 8-player tournament with 32 Class D teams in a five-week tournament, ending at Ford Field.

  • Alternative #2 ... Conduct the 8-player tournament in two divisions of 16 Class D teams, competing in a four-week playoff ending in a double-header at the Superior Dome on the Saturday before Thanksgiving.

The pros and cons of these options are being widely discussed. Sometimes the discussions have a tone that is critical of the MHSAA, which comes from those who forget that it was the MHSAA itself which moved in 2011 to protect and promote football by adding the 8-player playoff tournament option for its smallest member schools. That Class D schools now feel entitled to the Ford Field opportunity and Class C schools want access to an 8-player tournament is not unexpected; but criticism of the MHSAA’s efforts is not deserved.