Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Weaving Policy
February 10, 2017
My wife weaves. She weaves scarves and placemats and napkins and table runners and rugs. And while she weaves, I watch, looking for the metaphors.
One of the most obvious comes from looking at both sides of her work. In its simplest form, one side of the woven project is the result of careful planning and preparation; the other side just sort of happens. In weaving, except for the "plain weave" where the bottom of the item mirrors the top, the underside of a weaving project is usually unimportant.
In leadership, however, that's rarely the case. Leaders have to be concerned with two or more sides to most issues. They have to consider in advance both the seen and unseen aspects of the project.
So when people advocate for expansion or contraction of cooperative programs or football playoffs, or for tougher or more liberal transfer rules, or for more or different tournament classifications, or for seeding of tournaments, leaders of the Michigan High School Athletic Association need to look at both sides of any plan and the multiple angles of the issues raised.
This leadership will try to explain to proponents what opponents see in a proposal, and vice versa. This leadership will try to speak for and report to those who are underrepresented in the discussion.
This leadership is entitled to its own opinion but responsible for seeing that sincere and studied opinions of others are both well heard and thoroughly vetted.