Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
School Sports Benefits
June 14, 2016
The May 2016 issue of Kappan features an article by an assistant professor at Texas A & M and a doctoral academy fellow at the University of Arkansas who argue in favor of school-sponsored sports. They cite benefits to students, schools and communities:
“Student-athletes generally do better in school than other students – not worse. Opening high school sports to girls in the 1970s led to a significant and meaningful improvement in female college-going and workforce participation. Tougher academic eligibility requirements that schools place on athletes have decreased dropout rates among at-risk students.
“Schools that cut sports will likely lose the benefits that school-sponsored sports bestow. Removing these activities from K-12 education would likely have negative effects on historically underserved school communities. As was the case with the Great Depression, less-privileged families would be less able to afford the expense of having their children participate in organized sports due to the cost of travel and registration fees of club organizations.
“We do not contend that school-sponsored athletics are perfect and should be preserved exactly as they are, even in the face of financial constraints. In tough financial times, everything should be scrutinized. Sports are no exception. But when we look at the larger body of evidence, we find that sports are a tradition in U.S. education that has genuinely benefited students and their school communities.”
One by one the article (with the unfortunate title “History and evidence show school sports help students win”) disposes of typical arguments against school sports:
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That sports participation has no role in academic development and may undermine it.
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That European-style club programs would enable adolescents to participate in sports while eliminating negative influences that school sports have on academics.
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That eliminating school-sponsored sports will increase student participation in other extracurricular activities.
The evidence, according to the authors, does not support those arguments. Click here to read the article.