Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Political Fallout
April 22, 2016
It has been my long-held belief that there is a link between the quality of sportsmanship in our schools and the quality of citizenship in our society ... that if we made our games more respectful, society would tend to be more civil.
I’ve held this belief even though I’ve watched deteriorating standards of behavior in almost all aspects of society drag down the standards we’ve raised up for school sports. And frankly, I’ve admired that the standards of school sports have declined so little in comparison to the standards of society that have plummeted so far.
But now I read that the lack of decorum in this year’s presidential campaign has infected conduct at school sports events in at least three states, two of which border Michigan.
Student spectators would not shout chants about building walls to keep immigrants out of America if politicians had not created such slogans and campaigned on such themes.
Shallow, spiteful politics is doing deep damage to America, even to school sports. Of course, our coaches and administrators will attempt to use these ugly incidents as teachable moments.
But why should they have to? Why can’t those who claim they should lead the nation act like leaders? Why can’t they try to lead us to a higher level of humanity instead of inviting us to such hurtful or even hateful behavior?