Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
No Further Review
December 15, 2015
The rise of instant replay came with the hope if not the promise that errors by officials could and would be corrected. Now we know those expectations are not being realized.
In many cases this fall, we have watched college and professional football instant replay officials stand by helplessly because the rules of replay would not permit them to change the call on the field. In many other cases, we have watched instant replay officials make wrong calls from the replay booth.
We have always known that the high school level would not be able to perform extensive instant replay review – we don’t have the number and quality of camera angles at our games to judge the plays. But now we know that the existence of such technology does not assure the accuracy of decision-making.
So, let the so-called higher levels interrupt and prolong their games with questionable procedures that are resulting in as much acrimony as accuracy. Turns out that on this matter, the high school level is lucky to lack the resources of the college and professional game. For us, there’s no need for further review of further review.