Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
It’s Not Us
October 2, 2015
There are continuing and crescendoing complaints about “AAU ball” – the travel, the competition without preparation, the agents and hangers-on, the sleaze factor. Yet some of those same complainers are critical of the very rules that tend to keep that sleaze at a low level in school sports in Michigan.
If so many people agree that kids and parents are being sold a bill of goods full of empty promises by a growing number of youth sports zealots, recruiting gurus, and both club and college level coaches, then why should we provide passports that would expose more students to this atmosphere?
If so many people feel that what’s happening in youth sports is bad and what’s masquerading as educational athletics in major college sports is baloney, then why should we help high school students earn frequent flier points through relaxation of time-tested travel and television policies?
If so many people believe there are too many athletic-motivated transfers, then why should we throw fuel on the fire? Those schools which could afford it would try to make their programs more attractive with national travel and televised games as a magnet to suck the best players out of neighboring schools that cannot afford the same excesses.
There is more than enough travel and exposure opportunity for schools here in Michigan and Illinois, Indiana, Ohio, Ontario and Wisconsin. Any more adds impure emphases and increased expenses to programs that are already overburdened or bankrupt.
When our school administrators and coaches say that national travel and tournaments are unaffordable and “It’s not us,” they mean it. They’ve got their priorities right.