Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Soccer Head Games
September 1, 2015
Recently, people who do have the credentials that I apparently lack have given credibility to my concerns, including a host of former World Cup champions led by Brandi Chastain, who are supporting Safer Soccer which says banning heading for participants under 14 years old (especially females) is a “no brainer.”
Launched in 2014 by Sports Legacy Institute and the Santa Clara University Institute of Sports Law and Ethics, the goal of Safer Soccer is to educate the soccer community that delaying heading until age 14 or high school “would eliminate the No. 1 cause of concussions in middle school soccer and is in the best interest of youth soccer players.”
The danger is both in the head-to-ball contact and the head-to-head contact by two players competing to head the ball.
There are legitimate differences of opinion on this topic, as well as absurd claims of some that this campaign is intended to give back the hard-fought gains of women in sports, and equally bizarre blather of others that this is intended to keep the sport of soccer in a place of secondary profile in the U.S. If we can get past that nonsense, perhaps then we can have an adult debate about children’s health.