Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Raising Expectations for Managing Heat and Humidity
February 19, 2013
The MHSAA Representative Council is scheduled to vote on March 22, 2013, to approve a “Model Policy for Managing Heat and Humidity” that would appear in the 2013-14 MHSAA Handbook.
The policy, patterned after a mandatory policy of the Kentucky High School Athletic Association, requires that temperature and humidity readings be taken at the site of activities 30 minutes before the start of the practice or competition and again 60 minutes after the start of that activity. The readings must be recorded in writing and kept in the files of school administration. Inexpensive devices may be used that automatically calculate the “heat index.”
If the heat index is below 95 degrees, only normal precautions are required. However, readings of 95 to 99 degrees and then 100 to 104 degrees require additional precautions; and all activity must be postponed or suspended if the heat index climbs above 104 degrees.
When the air temperature is below 80 degrees, there is no combination of heat and humidity that will result in need to curtail activity.
This is being proposed as a model policy for 2013-14. The MHSAA will monitor school districts’ acceptance of this policy or adoption of similar policies before considering a mandate of this or similar policies.
The model policy will be mandatory for MHSAA tournaments.