Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Let Life Teach
December 7, 2012
Here’s a golden nugget from Ann Arbor’s Dr. Dan Saferstein’s little book, Win or Lose: A Guide to Sports Parenting:
“Most of us have an easier time being math parents than we do being sports parents. We don’t stand over our children as they’re doing their homework, hollering at them to round to the highest decimal or carry their zero. We trust that they’ll be able to figure things out on their own, and if they can’t, they’ll get the help they need from their teachers or by asking us.
“What a lot of sports parents seem to forget is that young athletes also need the same space to figure things out on their own. They need to learn how to think and make decisions during game situations, which isn’t easy to do when your parent (or someone else’s parent) is shouting out directions.
“The reality is that if your child could score a goal or stop a defender, he would. In most cases, telling your child to move faster to the ball is like telling him to be taller. Effort isn’t the only critical factor in sports, or in math. Some children will never be high-level athletes no matter how hard they try, which is by no means a tragedy. The world doesn’t necessarily need more gymnastics, softball or soccer stars. It needs more young people who are willing to try and make our world a better place.”
Go to dansaferstein.com for more good stuff from the good doctor.