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Winning

December 26, 2012

If you and I were playing a game of, let’s say, a game of tennis, and I don’t try to win, and you defeat me, I’ve cheapened your victory.  And in cheapening your victory, I’ve been a poor sport.

Trying to win is a good thing.  Trying to win is a goal of school sports.  Trying in the best way, that is:  within the rules, with all our effort, and with grace, regardless of the outcome.

The most satisfying victory we can have in sports is defeating our best opponent on our opponent’s best day.

The least satisfying victory is against a weak opponent, or as a result of an opponent’s mistake, or an official’s bad call, or – worst of all – by our own cheating.

You want your best opponent on their best day.  You feel the best when you defeat the best, playing their best.

That’s ecstasy in sports.  There is no better feeling in sports.

Don’t mistake anything I ever write to mean I don’t care about winning.  I really do.  And I care that it has real value.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.