Winning
December 26, 2012
If you and I were playing a game of, let’s say, a game of tennis, and I don’t try to win, and you defeat me, I’ve cheapened your victory. And in cheapening your victory, I’ve been a poor sport.
Trying to win is a good thing. Trying to win is a goal of school sports. Trying in the best way, that is: within the rules, with all our effort, and with grace, regardless of the outcome.
The most satisfying victory we can have in sports is defeating our best opponent on our opponent’s best day.
The least satisfying victory is against a weak opponent, or as a result of an opponent’s mistake, or an official’s bad call, or – worst of all – by our own cheating.
You want your best opponent on their best day. You feel the best when you defeat the best, playing their best.
That’s ecstasy in sports. There is no better feeling in sports.
Don’t mistake anything I ever write to mean I don’t care about winning. I really do. And I care that it has real value.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.