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Winning

December 26, 2012

If you and I were playing a game of, let’s say, a game of tennis, and I don’t try to win, and you defeat me, I’ve cheapened your victory.  And in cheapening your victory, I’ve been a poor sport.

Trying to win is a good thing.  Trying to win is a goal of school sports.  Trying in the best way, that is:  within the rules, with all our effort, and with grace, regardless of the outcome.

The most satisfying victory we can have in sports is defeating our best opponent on our opponent’s best day.

The least satisfying victory is against a weak opponent, or as a result of an opponent’s mistake, or an official’s bad call, or – worst of all – by our own cheating.

You want your best opponent on their best day.  You feel the best when you defeat the best, playing their best.

That’s ecstasy in sports.  There is no better feeling in sports.

Don’t mistake anything I ever write to mean I don’t care about winning.  I really do.  And I care that it has real value.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates