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Yin and Yang

November 15, 2016

The essential skill in the ancient yet still practiced art of paper cutting is to be able to make a single cut that will remove what is unwanted and retain what is needed. The Chinese phrase "yin and yang" captures the meaning ... that which is simultaneously disconnected and connected.

There is a similar art to leading modern day interscholastic athletics, where the top task is simultaneously to protect and promote school sports. Preventing what will damage the pure essence of the interscholastic brand while at the same time promoting the experience for players and spectators.

As the Michigan High School Athletic Association steps up efforts to promote attendance and enhance the spectator experience at local and statewide school-sponsored athletic events, the MHSAA must also be intentional to avoid or discard that which will poison the underlying educational purpose of the events.

As the National Federation of State High School Associations launches its #MyReasonWhy campaign, it must do the same. What we believe and what we do must remain connected.

Click here for more on #MyReasonWhy

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.